Luxury Goods & Jewelry - Geneva, Geneva, Switzerland
Every woman is unique in her taste, in her personality and perception, in her thoughts, emotions, desires. So why for years have women been constrained by the same mix of classic, traditional, homogenous jewelry names? What for the rebels and the rulebreakers who seek to break those beautiful, boring chains! Now, Edelmont. From now on, at each moment of her day – her life – the Edelmont woman recreates herself through the jewelry she chooses to accompany her, to reflect her, to adorn her. Jewelry to be lived, not worn. After 30 years at the ticking heart of the Swiss high jewelry and watch industry, Cedric Berruex founded Edelmont, a 21st century jewelry Maison in Geneva, firmly anchored in these times and offering a new vision. Edelmont breaks the shackles of the traditional jewelry industry through extreme technology invention and subversive concept innovation. Edelmont pushes through the limits of jewelry design to create art that pays tribute to the uniqueness of every woman.