Design - Na'ale, ,
Eden was founded in January 2017 by Eden Maman, an Israeli Fashion Designer & Entrepreneur.Rooted on embracing the different, the ethical, the honest, with the objective not to be another high-end vegan fashion brand, but to use this platform to send a message; make a change and a difference to help the world evolve : to push the human race forward.Our views are of a balanced world based on the Yin & the Yang, acknowledging our world isn't black or white, but black and white. Humanity, As a society and species, has lost it's balance; as a result from over consumption of materialistic objects and behavioral trends we have become detached from our environment. Therefore, our goal is to raise awareness for our Environment, Wildlife & Human Rights to return the balance and save our beautiful planet.For decades the marketing of bags has been marketing an accessory focused on convincing the consumer what itis they want, when a bag, like shoes is a commodity- something we need. With that in mind, we've dedicated 2 years to designing and developing a bag that is functional, practical and fashionable.I'Mpossible, a patent pending design, was designed to serve the user to the fullest extent. The infinite bag without limits, whether it's in changing it's physical thickness to fit various needs or the ability to change it's exterior look; it's been designed without compromise of quality, ethics, comfort & style.Ethically handcrafted in northern Italy, vegan & cruelty free, with the environment at it's forefront; we've redefined sustainability showcasing that less is more. It's where Innovation meets sustainable luxury with a timeless yet futuristic design without compromise, which make it the ultimate bag.
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