Sporting Goods - Vancouver, British Columbia, Canada
The Edzerza Sports brand embodies the spirit of Northwest Coast art and culture.Two hundred years ago Northwest Coast art and culture was ubiquitous with life in what is now California, British Columbia and Alaska. The Edzerza Sports brand strives to revitalize the culture of the First Nations peoples through its art and storytelling. The art and design of everyday Northwest Coast objects told a story. Instead of writing their stories down, the aboriginal peoples would tell their histories through their craftsmanship and art. The Edzerza Sports brand strives to do just this - resurrect the art of storytelling through art and design on everyday objects.Edzerza Sports embodies the storytelling and art of the ancient Northwest Coast. Myths and legends were passed down through generations of people, through the tradition of the formline. As time passed, the formline grew more refined and the art of the Northwest Coast developed into the beautiful designs you see today. The formline was developed through years of tradition and ritual, refined by artists and shared between tribes. The art of the ancient northwest coast is coming alive with a new generation of artists expertly weaving the tapestry of their proud history through the use of their art and design.Today it is appreciated all over the world, and continues to grow in popularity.