Animation - Amsterdam, North Holland, Netherlands
World Record Egg is a viral phenomenon that in January 2019 successfully campaigned to become the most liked image on Instagram. It took just nine days to beat the record held by Kylie Jenner, eventually going on to receive 54 million likes to become the most liked thing in internet history. Within four weeks of its creation, the egg, named Eugene by its followers went on to champion mental health in a Super Bowl reveal.