Marketing & Advertising - Wauwatosa, Wisconsin, United States
I help companies and their agency partners develop and activate business strategies across the entire consumer experience path. As a strategic thinker with an integrated mindset and passion for understanding and guiding consumer behavior; I help develop approaches and programs that turn business objectives, brand strategies and corporate marketing plans into real business performance. My focus is on driving tangible results for the brand, while aligning with and supporting the overall corporate objectives of my clients. With formalized processes, measurement, and a dedication to continuous improvement, I have the ability to identify and correct barriers to success; delivering a unique and differentiating customer experience which can be managed and leveraged to best meet the needs of the customer, the company and the brand. My experience allows me to consider all consumer touch points and develop integrated solutions and tactics across the entire customer journey including: awareness, consideration, engagement, retail environments, CRM and owner loyalty.