Retail - Annapolis, MD, US
EKAA is A First of its kind signature boutique-chain that represents a Nation on the International platform: INDIA. A Museum store dedicated to the traditional arts, crafts and artisans of India. A landmark boutique chain that supports the Cultural Heritage of India in its true and grand Light: Material & Spiritual. Cultural crafts make the soul of a nation and are a key economic engine. Traditionally crafted goods are a Luxury on the brink of Extinction (across the globe). Several government and private bodies recognize the gravity of this situation, and are engaged in efforts for capacity development of artisans. Ekaa lends strength to that mission by providing a dedicated platform that showcases the craft internationally. Ekaa turns back to history to revisit the true purpose of commerce. In a world of insensitive touch-button buying that boils down to isolation and hoarding, Ekaa turns to old-world thinking where the shops serve humans rather than structures; the shops sell hand-made goods that support traditions and culture rather than the cookie-cutter mass-produced machine made; the shops are more than just about selling, they are a place for the community to connect.