Marketing & Advertising - , ,
Outlining and executing an innovative approach to digital brand strategy and go-to-market development for leading consumer brands.PlanningDevelopment and execution of the following services:• Brand positioning - Clear understanding of new brand as one package• Brand goals/objectives/tactics - Setting a direction for the brand to succeed• Mission/Vision - Clear declaration of new brand purpose and brand vision• Customer Profiles - Understanding of consumers and brand approach• Company SWOT - An internal and external look at the brand• Competitive analysis - The brand seeing its peers and knowing its advantage• Market opportunity - The opportunity for the brand to capture moving forwardStrategyDevelopment and execution of the following services:• Channel Strategy - B2B and DTC Strategy • Content strategy - Stories worth telling• Communications strategy - It's time to present the brand to the media• Digital strategy (online/social) - Customer targeting, acquisition, measurement• Marketing operations (timelines/moments) - When to move