Marketing & Advertising - Utrecht, Utrecht, Netherlands
The primary question of any marketing department should be "How do we bring value to ourclients?" No matter the acquisition, retention or customer satisfaction metrics you may chaseto measure result, it is by focusing on this question in your team's daily activities that you willachieve the best results possible. As a marketing automation specialist, the answer to thisquestion forms the foundation of the technological solutions that I build and consult on.Marketing automation is primarily a tool of a very particular marketing and sales strategy:inbound marketing. My goal is to make organisations who take the step into marketingautomation aware of the relationship between the tool and the strategy. Following up, I willhelp them perfect their marketing strategy and technology stack to achieve results to beproud of.My passions lie in marketing strategy on one side, and marketing technology on the other. Ina sense, I see myself as a hybrid marketeer. On one side, I am experienced in modernmarketing principles such as buyer personas, customer journeys and campaign flows. Onthe other, I am well versed in implementing marketing automation platforms, integrating withCRM systems and constructing marketing databases.My services include:● integration of an inbound marketing strategy into the organisation● definition of the ideal customer and what their buyer and customer journey looks like● selection of marketing automation software best suited to the needs of the business● durable implementation and integration of marketing automation software into business operationsI deliver ready-to-implement plans that organizations can use to achieve business results.Can I help you take the next step in Marketing Automation? Reach out:bob@elemental-marketing.nl+31 (0) 619829430
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