Information Technology & Services - Windsor, Colorado, United States
Let's talk email! Email Emedia, an active email delivery and marketing company. Consulting and/or employment for clients/companies seeking deliverability direction. "Email marketing is central to Aspire's success and Bonnie managed it all and she managed it very well indeed. I suspect that we tripled or quadrupled our email quantities from the time she started until the time she needed to add an additional staff member. Ultimately she managed a team of people who assisted in making sure that our email was delivered and opened. I can't remember a time where Bonnie missed a deadline or project completion despite the workload that increased every week. She's a real pro." My work experience includes over 15 years of coordinating software systems and processes, developing successful corporate marketing strategies, establishing ‘best practices' in both B2B and B2C industries, managing budgets, supervising teams, filling the role of project manager of three (3) ESP software migrations, and providing support for both internal and external customers. EMAIL EXPERTISE • Authentication: SID, SPF, DKIM, DMARC • Delivery Systems: ESPs, MTAs, Postfix • Protocols: DNS, SMTP, RFCs, HTML • Regulatory compliance: CAN-SPAM, FISA/ECPA • Software: SQL Server, Omniture, ReturnPath, ExactTarget, HTML, StrongView, WhatCounts • Customer Service: DESK, ZenDesk • Receiver: ISPs, FBLs, WLs, Spam Filtering Solutions, Greylisting, Blacklists • Subscriber Lifecycle: Acquisition, Conversion, Retention, Re-engagement • IP Warm-up and Segmentation, Mail Header Analysis • Global Deliverability Operations Bonnie Relford
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