Marketing & Advertising - Carlsbad, California, United States
It's simple "Understand Your Buyers"We can build your buyer expertise and use that information to create strategic marketing plans that get results and digital marketing programs that resonate with buyers. We help you:• Be Market Driven • Listen to all aspects of the market • Plan products from the outside in • Lower risks and increase rewards by using market data Define and Segment Markets • Discover needs in the market by interviewing customers, recent evaluators, and potential customers. Create target market maps to identify and analyze market segments to pursue. Develop Customer Personas • Develop a deep understanding of a company's customer base through interviewing customers, recent evaluators, and potential customers. • Identify unique customer segments & develop a customer persona for each segment.• Understand and document the buyer's journey for each persona. Marketing Planning & Strategy• Articulate and prioritize personas and their needs to build the marketing plan. • Develop marketing plans across multiple digital channels by mapping audience-centric themes.• Develop channel, segment and market strategies to enable targeted marketing messages that are effectively communicated to target markets.Digital Marketing• Develop digital marketing strategies to increase awareness of the brand to attract and move more prospects through the marketing funnel and convert them into satisfied customers. • Develop a roadmap to implement omni-channel marketing campaigns across multiple digital platforms.• Create and leverage digital marketing content that is focused on each persona for all digital channels including. • Leverage metrics to establish, interpret, and analyze critical KPI targets to develop actionable strategies for improving the customer experience.