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Emerging Advantage helps organizations gain a competitive advantage by providing services which engage and accelerate the development of entry-level employees (Gen Y) impacting retention, performance and promotability.Gen Y behavior concerning many employers has been perceived as a generational issue. Employers expect entry-level employees to perform, yet they have difficulty navigating the daily rigors of professional entry-level work. The majority of 18-30 year olds are emerging adults and require specific experiences to mature into the life stage of adulthood. Far-reaching consequences compromise the future health of all organizations if Gen Y (75 million) is not ready to replace the Boomer Generation (80 million) in the next decade.