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Since 1999, Emitations.com has become the online source among New York fashion editors as the place to shop for the latest jewelry trends at affordable prices. The popular jewelry line garners regular attention of TV shows such as ABC's The View and editorial fashion magazines such as InStyle, Glamour, People Style Watch, and Lucky. In 2006 Internet Retailer magazine named Emitations among the Top 500 fastest growing e-commerce companies in America and 14th in the jewelry category.Au-Co Mai launched Emitations.com with a vision to create a branded jewelry line that leveraged affordable fashion accessories and pop culture media. As the business grows, Au-Co continues her direct involvement in marketing and operations. She has been a guest speaker for the Gemological Institute of America, fashion events, universities, the Internet Retailer Conference, and for Yahoo! Small Business.
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