Emotive Analytics
Market Research - Saint Louis, Missouri, United States
Emotive Analytics Employees
Emotive Analytics Details
Do you know how your products and services affect people emotionally and subconsciously? You should. We can help. Emotive Analytics is a consumer research company that reveals the emotional dynamics (both implicit System 1 and explicit System 2) of consumer and shopper behavior to help its clients develop more emotionally-engaging products, services, and their marketing. This mission is expressed by Emotive Analytics' tagline "Revealing Consumer Feeling." Regarding implicit System 1 emotional dynamics, Emotive Analytics has developed IE Pro™ Technology to quantitatively reveal emotions and feelings targeted consumers have with brands, products, services, packages, ads, etc. IE Pro™ Technology is a more affordable, practical, and scalable alternative to neuro and bio (a.k.a., "neuromarketing") techniques. It's survey based, so can be administered to large samples and on mobile devices. Also, it can assess very specific emotions and feelings, as opposed to just emotional dimensions such as positive or negative. Qualitatively, Emotive Analytics has developed a variety of group and individual interviewing techniques that effectively assess implicit System 1 emotional dynamics better than traditional focus groups or IDIs. These techniques come from clinical psychology and include relaxed mind state interviewing and psychodrama.
Emotive Analytics Technologies
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