Marketing & Advertising - New York, New York, United States
Empire Eleven is a boutique strategy firm. We've helped merge and integrate nearly 300 companies. We provide advisory services, marketing, positioning, go-to-market strategy, strategic operational support, integration and turnaround management to organizations seeking to optimize performance and accelerate growth. We identify and unlock value to build solid foundations that support long-term success.Areas of expertise:Market strategy and positioning, go-to-market strategy planning Brand strategy, internal and external communications Due diligence - market dynamics, competitive set, market opportunity, positioning, marketing infrastructure, allocation and spend, staffing, sales strategy and management Acquisition and post-merger integration strategy and managementCustomer experience assessment, touchpoint / journey mapping and analysis, customer experience architecture. Analysis of existing and potential customers, market sizing, competitors and third parties to analyze competitive positioning and effectiveness in the market. Particular emphasis on companies growing by acquisition, private equity portfolio companies, start-ups and turn-arounds. Extensive experience with public and privately held companies, B2B and B2C.
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