Health, Wellness & Fitness - Toronto, Ontario, Canada
Founded a thriving online fitness retail business at age 15 by working with suppliers to import premium fitness supplements in order to provide customers with the highest of product qualityBuilt a successful team of 13 sales representatives by recruiting, interviewing, and training candidates in order to further escalate sales and respond to customer demandSurpassed the 2015 sales target by 25% by leading the company to achieve $20,000 in revenue Managed a monthly cash flow of $5,500 using the Manager accounting platformDeveloped a brand image that consumers aspired to relate to through marketing efforts in order to appeal and convert 400+ customers in Canada, United States and Europe.Oversaw products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Ensured that product images, pricing, stock, description were well maintained to offer an excellent customer experience.Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers. Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly.Led bi-weekly team meetings to ensure the maintenance of the brand's vision and goals, develop growth strategies and facilitate discussion on important relationship and functional issues in order to continuously measure progress, and move towards company objectives.