Engage Digital Summit
Public Relations and Communications - , West Bengal, India
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Public Relations Society of India, popularly known as PRSI was established in 1958 to promote public relations as a profession as well as a strategic management function to formulate, interpret and disseminate need based and proactive communications. The Society, today, is the leading national network for PR professionals both from Public & Private sector running diverse business portfolios.PRSI functioned as an informal body till 1966 when it was registered under the Indian Societies Act XXVI of 1961, with headquarters in Mumbai. Mr. Kali H. Mody, considered one of the pioneer-stalwarts in Indian PR was the founder President of the society from 1966 to 1969. The PRSI journey advanced and expanded to form ‘Chapters' in the cities of Delhi, Mumbai, Kolkata and Chennai. Since then the growth has been relentless spanning 22 cities across in the country.PRSI, in keeping with its defined objective, aims to advance quality communication and the ethical practice of public relations through networking and intellectual leadership encompassing irreversible and evolving technologies, consumer services growth and paradigm shifts in media and marketing.As early as 1965, a new platform of the PR professionals was founded and registered in Kolkata in the name of ‘The Public Relations Circle.' The association saw legendary personalities like Sanat Lahiri, Radha Prasad Gupta, Jolly Kaul, Prasanta Sanyal and others who turned the profession into an idea driven dynamic corporate function and continued to offer solutions that make for outstanding case studies in PR. In 1968, at the first All India PR Conference in New Delhi, Public Relations Circle, Kolkata, relinquished its regional identity to strengthen the national body, which subsequently emerged as the Kolkata Chapter of PRSI a year later in 1969.
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