enjoyBesso
Food & Beverages - London, England, United Kingdom
enjoyBesso Employees
enjoyBesso Details
Why should coffee have all the fun? Besso is a barista-made tea with an indulgent frothy top. Caffeine-free and packed full of antioxidants, this is a great cup of tea—but it's far from traditional. Besso is an unconventional, socially minded brand, created by a barista to give tea the attention it deserves. As a health-orientated generation, millennials are drinking more tea than ever, but resent paying for a drink that they can prepare themselves at home much more cheaply. Besso is tapping into the consumer desire for experiences rather than mere products: it's a drink that tastes great and does good. Besso commands the same sense of occasion as a latte or cappuccino. Simple to make using an existing espresso machine, it has been successfully trialed in premier destinations including London's Trafalgar Hotel and Nobu Restaurant. A higher-margin alternative to regular loose or bagged tea, Besso can drive fresh footfall to coffee shops, especially during the afternoons when coffee sales fall. By redefining the culture of tea drinking, Besso aims to be the first tea choice for consumers in the out-of-home environment.
enjoyBesso Technologies
Retargeting
Facebook Custom Audiences
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Facebook Widget
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Apache
Tag Management
Google Tag Manager
Social Login
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