Retail - , ,
ENM sells collectible merchandise that requires strong product presentations to inspire purchases from customers. These product presentations allow the company to differentiate itself from its competitors and cultivate higher customer loyalty. Because the Company's products appeal to an audience who makes purchases solely for personal enjoyment, the entertainment factor of the media used to acquire and maintain the customer is very important. The Eagle National Mint catalog has served this purpose since its launch in 2007, providing its readers with an entertaining selection of merchandise that is hard to find elsewhere.