- Melbourne, Victoria, Australia
People are just presupposed to exist under the consumer they are alway given as in current marketing and branding. Our approach unmarkets the opportunity otherwise defined as a market one, so positions you on the other side of a paradigm shift you are incapable of seeing when what you presuppose is the extent of peoples agency is defined by their wants.Change, sustainability, the "good" are given as supplementary to this reduction, ensures you preserve your way of doing things.Answer this: where does growth come from in a post growth world?If you can't then your thinking is beholden to the market, creativity has been sold out of life, to make business out of what remains.And what remains of the form of life, being a consumer you give people credit for, other than what you cant see when you presuppose people as such.It is for this reason the buyers journey for life remains the holding pattern you champion.
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