Market Research - London, England, United Kingdom
eQ is a digital & social media research consultancy that specialises in brand conversation tracking, consumer insight, advocacy measurement & brand expenditure optimisation: Tracking word of mouth and advocacy offline and online. Monitoring and analysing the online brand conversation. Delivering insights into what people are thinking about the brand (testing propositions/claims territories). Improving engagement with advocates across a brand's social communities. Building/managing VIP social communities for brands. Optimising social and traditional communications ROI.