Marketing & Advertising - Hamburg, Hamburg, Germany
&EQUITY is considered to be one of the best empirical brand consultancies.&EQUITY was founded in 1995 as Germany's first Planning Agency. Since then it has been regarded as the blueprint for consultancies focussing on commu-nication strategy. &EQUITY is independent and impartial, only committed to one authority: The consumer's outlook on the world and on brands.&EQUITY believes in the power of brands and emotions.&EQUITY's core competence is the development of positioning concepts and strategic communication scenarios for brands and companies. &EQUITY accomplishes this by relying on empirical analyses of the emotional benefit and the social significance of a brand.&EQUITY means added value for brands and brand managers.&EQUITY has worked for clients from a large variety of business sectors. Ranging from reinsurance companies to luxury goods brands, from detergents to consumer electronics. From media brands to product brands to corporate brands.
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