Eric Adler Research LLC
Entertainment/Media - N/A, N/A, US
Eric Adler Research LLC Employees
Eric Adler
Owner/Leader - "Directions in Audience Measurement" LinkedIn Industry Group
Eric Adler Research LLC Senior Management
Eric Adler
Owner/Leader - "Directions in Audience Measurement" LinkedIn Industry Group
Eric Adler Research LLC Details
Eric Adler Research (EAR) consulting provides intelligence, insight and innovative strategies to the television broadcast, cable, associated media industries and advertisers utilizing these media. This includes: • Research Director – less cost than a full-time research director • Marketing, Promotion, and sales strategy support • Branding, positioning, and building awareness • Strategies for reaching Hispanic audiences • Nielsen Data Expertise - Experienced in working with IT folks to help develop systems based on Nielsen data. • Analyze data and develop presentations to emphasize your network/station strengths • Selection and interpretation of analyses to highlight network/station strength • Understanding your core audiences and how to reach them • Develop training programs for sales and research departments. • Identification and implementation of best practices for sales and research staff • Monitor the vendor sample characteristics (national, local) to keep you and the vendor aware of deviations or deficiencies. • Evaluate current vendors price/performance. Look at alternatives where appropriate • Data mining • Keeping your teams up to date on market and industry trends and Nielsen methodology • Act as Nielsen liaison. Assist with contract negotiations with Nielsen and other vendors
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