Marketing & Advertising - New York, New York, United States
Strategic marketer with experience building CPG, food, beverage, cannabis and lifestyle brands. I've mastered the consumer-first brand building playbook and know how to adapt it (+ when to scrap it) to build disruptive/high-growth brands.Skilled in Marketing Strategy, Brand Positioning, Brand Identity, New Product Development, Advertising Creative Development, Media Planning, Digital + Social Media, Performance + Growth Marketing, Omni-channel Marketing, E-Commerce, Retail Shopper Marketing, PR, Experiential Marketing and Market Research. MBA from Cornell University.