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Ericsson IT Solutions & Services, 100% held by Ericsson Telecomunicazioni, is among the Italian leaders in the ICT market in which it has been operating, with the "Pride" brand, for about 20 years. Its entry in the Ericsson Group in early 2010 reinforces its position by creating a unique national situation. It combines Telco and Information Technology skills of global significance. Futhermore, the takeover and rebranding of "Pride" into "Ericsson IT Solutions & Services" is part of Ericsson's broad strategy which sees in the Information Technology a complementary growth sector. The number of professionals in the Ericsson Group that work "worldwide" on system integration now exceeds 10.000 individuals. This unique combination of skills is at the service of all major industries, for which the application enabled process automation and geographic integration offered by telecommunications are tools to improve their "business performance".
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