ErikTroost.NL

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I am specialised in FMCG focussed innovation management. This involves understanding: - market dynamics - business mechanics - product creation and being able to bring these together to develop, launch and sale consumer preferred products. The online world is an integral part of my business acumen. # Design management From 'hands on' artwork creation to strategic brand development or key account management. My capabilities range from design to production management and sales. In addition I have experience with: Trade marketing Marketing communication PR Media management # New product development As an Industrial Design Engineer I have experience with new product development from cradle to grave. I have managed, developed and launched Food and Non Food products in a broad range of fields. These include: Fine Fragrance Functional Fragrance Cosmetics Promotional gifts DIY Sweets & Savoury

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