Entertainment - Bengaluru, Karnataka, India
The latest news from across the e-sports industry covering interviews, event coverage, opinion pieces, reviews and much more from the e-sports world. E-sports is a booming global industry where skilled video gamers play competitively. In the same way that traditional sports have competitions in baseball, basketball, and football, e-sports encompasses competitions across a variety of video games. Contrary to common perception, e-sports is not simply a phenomenon occurring in the basements of unemployed twentysomethings; the industry is real, growing globally, and investable. In fact, over 380 million people watch e-sports worldwide both online and in person.Esports to reach 385 million viewers in 2017: According to New zoo, an e-sports market research organization, in 2017, the audience of e-sports will reach a total of roughly 385 million people globally. Of this figure, 191 million are "e-sports enthusiasts" and 194 million are "occasional viewers." The number of enthusiasts is projected to grow by 50% by 2020, totaling 286 million.Esports fans are working professionals with purchasing power: Global marketing firm Mindshare found in a survey that 43% of e-sports fnatics have an annual household income of $75k per year or higher, and nearly one third (31%) have income of $90k or higher. This purchasing power and ability to engage on technology platforms makes the e-sports audience particularly desirable to target for big brands, which we will discuss later on.
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