Estrada Communications Group, Inc.
Public Relations & Communications - Austin, Texas, United States
Estrada Communications Group, Inc. Employees
Estrada Communications Group, Inc. Details
ECG is a 100% Latino-owned and operated Corporate and Marketing Communications agency. Founded in 1992, the management staff oversees individual client assignments and support one another to ensure the involvement of principals on each and every project entrusted to ECG.Effective marketing communications requires a thorough knowledge and understanding of the targeted audiences — as well as an appreciation for our clients' corporate cultures. Our agency's management is well versed in both. In addition to executive positions within Corporate America, the staff is renowned for its community involvement throughout the country. The ECG staff has received awards, honors, and recognition from a number of local and national groups for its community service and support.Our Marketing Communications Model is based on our expertise in disciplines associated with conventional communications efforts: Community Relations, Promotions, Public Affairs, and Public Relations. Our recognition of how these various spheres of influence overlap in support of the overall marketing mission allows us to develop strategies that make use of these inherent synergies. This approach results in efficiencies through more coordination among the various departments and staffs involved in consumer outreach. Our staff's sensitivities to both corporate and community expectations result in seamless and interactive flow of communications — From the barrio to the boardroom!
