Food & Beverages - New York, New York, United States
Everlast Energy DrinkThrough the fast growth of the Energy Drink market in Europe we found that EVERLAST is such a strong brand name and so well-known among young consumers that it was time to launch a tasty and competitive energy Drink for this brand. After extensive search and market research we created a drink with tutti-frutti flavour and 6 added vitamins which is the most liked falvour at the moment on the market. The product is delivered in a fashionable, sporty-elegant looking 250ml can. The product offers 35mg caffeine/100ml, 6 vitamins, a well known global brand name, premium quality and a very strong, competitive price point. In 2010 IBML(brand owner of EVERLAST) appointed EVST Energy LLC. as a licensee for Energy Drink products for the territory Europe and Middle East.