Management Consulting - , ,
Senior leader in Data, Analytics and (digital) MarketingLooking for a senior analytics & (digital) marketing leader with a vision, commercially savvy and a strong focus on execution, to achieve results and make the difference? Then I am your man!Experience- 20 years of experience in Data, Analytics and (digital) Marketing- 15 years of experience in managing teams up to 50 FTE, also manager of managers- P&L responsibilities since 2007, up to $100M- Experience in building a data driven organization and leading data & analytics teams- Experience in leading (digital) marketing teams.- Visibility in the analytics & data driven marketing community extends to an appointed role as a jury panelist in the Data-Driven Marketing Associate (DDMA) (2017 – )- Expert in (omni-channel) data driven/performance based marketing and in marketing technology. This includes customer acquisition, CRM programs, marketing automation, personalization and targeting based on marketing models/next best offers and triggersWith my 20 years of experience in both the world of marketeers and of data specialists, I can build a bridge between these worlds.Because of my extensive and broad management experience, I am capable of professionalizing (multi-disciplinary) teams and making them more effective. Connecting expertise and people is what I am good at. I am capable of motivating people and helping them deliver results.I have the capacity to drive change and to tell the story.I am commercially driven and with a strong focus on execution.