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EyeShot (formerly Eventz Extraordinaire) is a leader in outdoor advertising and marketing, having pioneered the human directional industry over 25 years ago. EyeShot provides live signage to a host of national clients to help drive qualified traffic to their business or site. In addition to human directionals, EyeShot's products and services include aerial spheres, signs and banners, balloon décor, mobile media, street team marketing and more.