Apparel & Fashion - Moscow, , Russia
F5 is a registered international mark created in 1996 by Intesa srl. (Bologna, Italy) specifically for cooperation with the East European region, including Russia and the CIS countries. F5 - fashionable casual wear for men, women and children in the middle price segment. In Russia and the CIS, there are 50 F5 brand stores in 36 cities, of which 5 are their own stores in Moscow. You can see products under the F5 brand in more than 200 multi-brand stores. F5 is actively developing e-commerce: it cooperates with the largest online stores, and in 2013 launched its own online store. Areas of activity • Development of seasonal collections by our own design studio • Placing orders at factories in Southeast Asia, EU, Russia, CIS • Pre-order of F5 collections in the showroom • Wholesale from a warehouse in Moscow • Organization of our own F5 stores • Franchising • Organization of an exhibition-presentation Brand & Buyer Assortment More than 1000 articles of men's, women's and children's clothing and accessories twice a year. The collection includes: the main line F5, the capsule collection for fans of extreme sports F5 by Cannibal Racing, the sports line F5 Motion, the F5 VIP children's clothing collection. Traditionally, up to 40% of the assortment is made up of denim, which includes both exclusive figure-shaping jeans and classic denim. Franchising is a priority development area The F5 franchise program includes 2 offers: a franchise of a company store with an area of 70 to 150 sq. M, denim corner for multi-brand stores, department stores and retail chains - Denim-Bar F5 with an area of 15-30 sq.m. Both franchises were accredited and included in the credit program of Sberbank of Russia - Business Start. For 2013 11 partner stores were opened with the help of the program.
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