Since FaceFront's conception in Buenos Aires, Argentina the brand has held true to its philosophy of "being the hinge which joins traditional make-up and top designer trends…. Dismissing the ordinary and focusing on the extraordinary in a blend of stylish sophistication …. Creating a highly imaginative, uniquely produced product, geared toward the fashion-conscious "greenie" who treads lightly on mother earth and makes monumental splashes in equality, peace and harmony from with-in." From its inception, the gender-neutral line has gained a strong following of clients from around the world. Most recently, the brand has branched out with its own sub-divisions of: FaceFront Cosméticos Brasil and FaceFront Cosméticos España. In 2011, Weiss-Johnson purchased FaceFront Cosmetics and the brand joined the Weiss-Johnson Company Luxury Brands family. Copyright © 2012 FaceFront Cosmetics, a Weiss-Johnson Company brand. "FaceFront®" is a registered trademark of Weiss-Johnson Company Corp.

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