Research - Columbia, Missouri, United States
F.A.C.T. Compass is your highest designation for trusted content. Displaying the F.A.C.T. Compass seal is an honor that is earned by political advertisements that have gone through a rigorous and multi-tiered fact-checking process. By choosing to go through the F.A.C.T. Compass verification process, a campaign is demonstrating a commitment to transparency and honesty. Voters can be certain that the content they are seeing is in no way misleading. Advertisers, politicians, and campaign managers can be certain that they are respecting the integrity of the issues they are representing. F.A.C.T. Compass represents a new approach to political advertising in a time where the need for accuracy is imperative.