Fakt
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Fakt Details
When people fill out an online survey, it's generally trusted that they are who they say they are; that their age and other core profile elements are correct. However, actually ensuring that these elements are true has been time-consuming and expensive—until now.Fakt is changing the market research world by validating participants quickly and easily before they take surveys. With validation, organizations will know that who they are talking to is who they're actually talking to. That means they can put more trust in their market research.Fakt was created from the need for truth. Market research is used to guide billions of dollars in decision-making, using carefully-crafted personas and target audiences surveyed to predict needs and outcomes—yet few companies ensure the accuracy of these personas. Fakt can make this happen without taking a huge chunk out of your budget.
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