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Listening to the voice of the Chinese traveller - 'FANKUi' (pronounced 'Fun Kway') is Chinese for 'feedback' which in any language is defined as "Information about a person's reactions to a product or service used as a basis for its ongoing improvement."Leveraging our own WeChat platform, Fankui invites and gathers on-site feedback from your customers that is translated and reported to management on an agreed timeline. Seeking qualitative data rather than statistics, the feedback can help drive product development as well as marketing initiatives.