Sports - , New York, United States
Fanlime converts fans into consumers by working directly with athletes to create interactive content & offer compelling commerce opportunities. We work with marquee athletes to build a better narrative around the things they care about ‘off the field' — fashion, music, lifestyle, events, etc. —and allow fans to take action on their recommendations through digital commerce.Fanlime was founded by Harvard and MIT grad, Marc Farrell, and the former president of Reebok, Roberto Muller.
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