Farmlind Produce
Wholesale - River Vale, New Jersey, United States
Farmlind Produce Employees
Farmlind Produce Details
A PASSION FOR PRODUCE – A FOCUS ON SERVICE AND QUALITYMatthew Lind - FarmLind ProduceGiven the importance of produce to store profitability and its ability to attract and retain traffic in the store, the "outer rim," especially Produce, has become a key focus for successful supermarkets and the backbone strategy for gourmet markets. Growers and sellers need to take more of a marketing approach to capture these benefits, rather than focus merely on price and volume. FarmLind Produce's success is built on the long-term relationships we seek with both our growers and customers.According to the Nielsen report 75% of shoppers say produce is their top priority. We understand how the move toward premiumization of food, including freshness, quality, less processed, and uniqueness positions your Produce Department as a differentiator, making the trip to the store more of an experience and destination versus just a "shopping list" to check-off anywhere. FarmLind Produce's relationships with growers can make that experience more memorable.In 2007, Matthew Lind began working for a small local farm near his hometown of River Vale, New Jersey. After he became more involved with four farmer's markets in Northern New Jersey, he discovered his passion for produce and interest in farming. Four years later Matt moved out to Western Pennsylvania and began working for Yarnick's Farm in Indiana, PA, learning everything, literally, from the "ground" up. He took good notes. He began to notice details about how different varieties of produce reacted to soil conditions, microclimate, and irrigation. He cultivated a curiosity about storage, too, and how temperature and humidity affect the quality of vegetables. It didn't take long for him to follow his entrepreneurial instincts and connection to family, to hop in his SUV and head home for weekends. Of course, he was also loaded with the finest produce, including the most beautiful heirloom tomatoes for him to sell back home.
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