FB Initiatives
Consumer Services - , ,
FB Initiatives Employees
FB Initiatives Details
F. B. initiatives & Innovations (FBI) is a fast-rising youth marketing and advertising consultancy which specializes in helping brands and organizations position their products and services to effectively engage the youth market. MISSION To assist all organisations, regardless of the industry within which they operate, to build capacity within themselves, in order to target, attract and sell to the "youth" market more appropriately, effectively and ethically. VISION To be the focal point for development and sharpening of youth marketing skills amongst practitioners in Africa, ensuring continuous exposure to new youth trends. SCOPE We define the Youth Marketer as any individual or organisation in any industry or profession, who targets or markets their goods and/ or services to any young person aged between 0 – 30 years. Our business includes the following: Youth-Marketer Converge Series Mascots, Brand Characters & Merchandising -Rep RAINBOW PRODUCTIONS UK Design Advertising & Print Services YOUTH-MARKETER CONVERGE SERIES With a key focus on capacity-building for practitioners, YMC, through the continuous exchange of ideas and strategies, exists as a virtual platform for honing of skills professionals engaged in Youth Marketing in Africa. It will also be the spring-board for establishing a full-fledged, organised, recognisable and ethical youth marketing industry in Nigeria, elevating it to the level of prominence and acceptance, worthy of the world stage.
