FenIQ
Information Technology & Services - New York, New York, United States
FenIQ Employees
FenIQ Details
In 2015, we started a window & door marketplace called Fentrend. Our vision was to help Architects, General Contractors, and Owners maker better decisions around one of the most complicated and costly building material: windows & doors.We experienced several challenges selling to this market. Acquiring new clients is expensive. We had zero visibility into the projects and stakeholders involved in a firm. Sales cycles were long if you got involved too early. Clients would "ghost" us if they didn't need any information from us. It was difficult getting updates on projects and what phase it was in. Timing was everything. Relationships continue to be the backbone of the industry. These are the underlying challenges plaguing the entire construction industry.After a lot of frustration we decided to fix the problem instead of complaining about it. We started developing our own internal sales application, which we lovingly called our "secret sauce". We knew we were sitting on something special when we got more and more demand from other people who wanted to use our internal software.
