Apparel & Fashion - , ,
Filosofia Swimwear will be Canada's online women's swimwear retailer. Filosofia will standardize and facilitate the online swimwear purchasing process by offering a line whereby styles and sizes are consistent. Along with various one-piece styles, Filosofia will offer 5 different styles of tops, ranging from strapless to extra support, and 4 different styles of bottoms, from Brazilian-cut to more conservative styles.Throughout the year, Filosofia will hold a series of pop-up stores, which will allow customers to try on the swimwear and eliminate future reluctance when purchasing their next swimsuit online. As women are often misrepresented in swimwear marketing, Filosofia will also strive to identify with the ‘real woman' and offer a product and online experience that is aligned with who she really is or will help change or examine her self-perception. Filosofia Swimwear's products will be made in Brazil and will focus on job creation for seamstresses in developing regions. ***website under construction***