Marketing & Advertising - Geelong, Victoria, Australia
Boost your revenue and avoid spending money on marketing to the wrong peopleWith over 15 years experience in product marketing, I work with you to help your business grow as quickly and efficiently as possible. Together we will find your best customers and understand why they really buy from you. Armed with this insight you are able to focus your sales and marketing to reach more of your most profitable market.Customer SegmentationWorking with your existing data and insights across marketing, sales, and digital engagement we will build a matrix of customer segments designed to uncover your best performing and most profitable cohorts. This approach will give you the power to decide who to focus on, how to target them and when you need to do it.Offer DevelopmentAre you working round the clock to try and provide the same level of service to all your customers? Sometimes having too many customers is just as much a puzzle as having too few. We look at your offers, the marketing and communications, pricing structure, product mix and customer segments to create an offer strategy that targets and attracts those customers that increase profitability.Strategic MarketingWith so many options for marketing available do you know what you need? The answer is generally more complex than a website and some digital advertising. We create an objective-driven integrated marketing strategy that can be executed at your own pace and pivoted as you need.
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