Textiles - Mumbai, Maharashtra, India
Our story began almost 32 years ago in 1986 when we first entered furnishing stores to market some excess quantity of home furnishing textiles from an export shipment. Anoop and Meher visited several stores across the city, and what struck them the most was the sheer lack of variety. They noticed that all stores had the same colors, the same fabrics and there was in fact, very little choice for the Consumer. Each of these Stores had contracts with the same set of local handloom fabric manufacturers and they simply took, stocked, and sold whatever was made available.To offer a new look they decided to start a collection where fabrics were unique in design, texture, feel, and wear quality. The huge variety of possibilities lent imaginative freedom to shoppers to dress up their homes.
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