First Publicity
Marketing & Advertising - Taito City, Tokyo, Japan
First Publicity Employees
First Publicity Details
We are experts at identifying the core value of products, services and brands and then interpreting, adjusting, configuring them to fit the Japanese consumer while maintaining the crucial core values. If you and/or company have a great brand/product/service that is successful in your home market there is a great possibility that it can be adjusted to be successful in Japan. Although Japan is one of the largest markets in the world, it is hyper competitive and extremely saturated depending on the industry. Countless companies fail to adjust their great brand to the preferences of the Japanese consumer and the Japanese culture as a whole. This adjustment to the Japanese culture is the most important factor in creating these consumer preferences and ultimately determines what is successful or not successful.Our core services -Market and industry research - detailed research on any given Japanese industry that your company is interested in enteringGo to market solutions and strategy consulting - comprehensive business strategy development and planning to advise and discuss the best methods of building business in JapanBusiness development execution assistance - option to assist in the actual execution of Japan expansionSubsidiary establishment supportGovernment, legal, banking administration supportManagement and employee recruitment Importer, distributor, retailer partner search and support Business matching and negotiation with potential partners
First Publicity Technologies
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Analytics and Tracking
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