Firstmove
Scientific Research - N/A, N/A, DK
Firstmove Senior Management
Firstmove Details
Do you talk regularly with the 3% of the market, that sets the scene for the future?Forget about "early adopters", "trend-setters" and "influencers". If you really want to innovate and lead the market, you need to bother about "The 3%".Professor Everett Rogers first shared his findings about "The 3%" in Diffusion of Innovations, an important book first published already in 1962.The last almost 20 years Firstmove in Denmark has been implementing, refining and developing these groundbreaking theories into practical innovation work, for many of Denmark's most successful companies! Now we are bringing this unique tool for innovation to the world - Firstmove International has been founded, and is ready to help global brands and companies to create sustainable growth, by innovating their product offer. A session of IDEAMapping gives you an extensive IDEACatalogue, the first step towards your new strategy, product or brand identity.
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