Retail - Poole, England, United Kingdom
We are a philanthropic retail business providing scrubs, work essentials and gifts specifically for keyworkers in Health, dentistry, education and social care. We exist to champion, support, and advocate for these keyworkers, and to level the global playing field in the delivery of keyworker services in the UK and internationally. These are the values upon which our business is built and remain central to everything we do. During the first year of the pandemic we donated over 10,000 pieces of PPE to frontline workers in health, dentistry, education and social care services to support and give back to those we owe so much to. We aim to redefine the perception of what modern day icons look like, sound like and do. Our retail arm supports the Fit For Iconic Foundation and donates to eight UK based charities that directly support keyworkers by way of grants, finance, advice and practical support when the going gets beyond tough. Charities that look after both your physical and mental well-being.We also support charitable initiatives that directly provide health, education, dentistry and social care programmes in third world countries. Our mission is for all humans on this planet to have access to these fundamental services and help create a fairer and kinder world for all. #fitforicons #fitforhumankind