Information Technology & Services - Paris, Île-de-France, France
Through our Fits mobile app, we are enabling people to extend the lifespan of their existing fashion wardrobe instead of buying new, hence paving a new path for sustainable fashion.Our StoryWell, Robert Swan once said, "The greatest threat to our planet is the belief that someone else will save it."Fueled by overconsumption and fast fashion, the glamourous image of the industry has started to fade as more vital issues like climate change among other social and environmental concerns are being raised, questioning the role that the industry has played. There is an urgent need to change the way we consume; choosing quality over quantity, handmade over factory made and local over global. Hence we decided to stop waiting for others to save the world and that's how Fix That Shirt(FiTS) was born. The idea is to enable people to up-cycle their existing wardrobes instead of buying more.We carried the same spirit of being environmentally friendly during Covid19 pandemic as well. We created a free online platform that connected people who are in need of face masks with the people who can make face masks by up-cycling donated textiles. We ran the project under the name of ‘Make Masks, Save Lives' for one full month, in May 2020 when there was an acute shortage of masks all across France, and we successfully created and donated 3100 upcycled and reusable barrier face masks to those in need across France including donations at organizations like "Secours Populaire-Paris". Our MissionRaising awareness about the mending culture as a radical and political act, by connecting people in a seamless app experience. Our VisionBecome the global reference for mending culture and clothing alteration services.
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