Flora & Curl
Health, Wellness & Fitness - Birmingham, England, United Kingdom
Flora & Curl Employees
Flora & Curl Details
Flora & Curl is a plant-powered haircare range for dry textured hair (from wavy, ringlets to kinky, curly and coily). Our mission is to simplify the curly hair routine. We believe that haircare should be simple, effective and enjoyable.Compared to the norm, our products are free from synthetic fragrances. We take a wellness approach to haircare, powered by active botanicals and aromatherapeutic ingredients. How it started: Flora & Curl was launched in 2017 by blogger Rose Ovensehi, after her experience with extremely brittle, dry hair and scalp. After a long break from using chemical relaxers to straighten her hair, she began mixing in her kitchen using pure and raw botanical ingredients, from oils to butters and botanical waters with the goal of keeping her routine quick and simple.While developing the formulae, she realised that she didn't want to create a range that would over-complicate the customer's haircare routine or require a high number of steps to achieve the desired results. The functionality of the Flora & Curl range labelled and personalised as ‘Hydrate Me', ‘Soothe Me' or ‘Protect Me' makes it easy for both the experienced and those new to their natural hair journey, to understand the function and purpose of each product, helping them to respond to the essential goals of their natural hair with ease. No longer should complicated routines be a norm. Through a minimalist approach to curl care, our goal-oriented range of helps you to meet your curl goals, effectively and naturally.
Flora & Curl Technologies
E-commerce Platforms
Shopify
Email Providers
Gmail
Other
Microsoft Office 365
CSS and JavaScript Libraries
VueJS