Florence and Bird
Retail - Branchville, New Jersey, United States
Florence and Bird Employees
Florence and Bird Details
Florence and Bird's mission is to add more beauty and simplicity to life's day-to-day moments. Our designs are simultaneously current and timeless as they appear on carefully chosen sustainable fabrics. Katie and Lindsey Struble launched Florence and Bird in 2020. The sisters always knew they wanted to lead a business that embodied the lessons learned from their grandmothers, Florence Struble and Marcella Bird. The women taught their kin the art of resilience and how to live a meaningful and beautifully crafted life. The Market Tote was born over Saturday coffee as the sister's conversation made its way to the reusable bags they had with them for grocery shopping. Katie had a stack of large, sturdy bags to fit the week's groceries but that didn't excite her. The bags lacked soul and the fabrics and design seemed like an afterthought. On the opposite side of the table was Lindsey with her stock of beautifully illustrated totes, however these beauties were barely able to hold a dozen apples. The sisters saw an opportunity to create a product that met both desires: to have a reusable bag that was practical, made of natural fabrics and beautiful designs. Katie and Lindsey set to work figuring out the right measurements, appropriate fabrics, and art designs for their bag. Several months and several samples later, the Market Tote was ready. We believe in passing along the values instilled in us, a portion of all Florence and Bird's profits each year is donated to local community run food banks. We are more than a bag company, we are the inherited ethos of the women before us. Running through each stitch and embedded in our fabrics are our values: strength, resiliency and simplicity.
Florence and Bird Technologies
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