Media Production - , ,
FCM is a bi-weekly digital publication or e-zine, distributed to 17,500+ Florida Cyclists electronically via email, Social Media, and multiple web-portals the first and third Wednesday of each month. We cover cycling in general, the Florida cycling scene in particular, with a clear emphasis on the Florida racing community. Dedicated to promoting cycling in Florida, FCM covers all disciplines of cycling including Road, Time Trial, Cyclocross (CX), and Mountain Bike (MTB). By highlighting the racing community and reporting on the weekly races FCM provides some much needed recognition and attention to some seriously under recognized athletes. In most cases this is the first time any of these incredibly hard working competitors have had any coverage of any significance. With content to appeal to all cyclists, our racing focus appeals to racers, spectators and the aspirational emotion in most cyclists to associate themselves with bicycle racing. FCM is truly localized with laser focus on your market–the cycling community. It's a sniper rifle approach, not a shotgun.