Marketing & Advertising - Dubai, Dubai, United Arab Emirates
FOG The Agency is a conversion-driven digital agency that crafts experiences for businesses and brands, from search to purchase and beyond.We build brands & value, by adopting a long term view but keeping in mind short term results. We build communication strategies that are in line with organic, holistic & lasting increase in the bottom line.This might include digital discovery strategies, building digital assets, and creating digital marketplaces for clients.*The What We Do* - Create Digital Strategies- Digital Marketing including Search Engine Marketing, pay per click, search engine optimization, social media marketing, email marketing, data analytics, and influencer research.- Lead generation & conversion.- Branding and other digital creative assets.- Building websites and digital platforms for consumers that might include the facilitation of payments.- Building Customer & User Experience- Innovation in digital mediums including building new platforms and apps that will help organizations.- Future pivots in the digital domain as innovation brings about new as yet undefined products, product categories, and service offerings.*The How*- We build strategy-bottom up rather than top-down. This keeps us agile, allows us to adapt quickly, reduces assumptions and maximizes success.- Data is crucial. So is art and creativity. So is knowledge and experience. We create campaigns with these foundations.- We treat our clients' money as our own. This means maximizing returns and being diligent.- We experiment a lot. Assumptions can be verified or nullified. Optimum A/B testing is a way of life.- We are on the constant lookout for value be it markets, media spend, workflows, or new technology.- Be honest.*The What We Don't Do*- Try and fit square pegs in a hole. If our services are not what you are looking for we will be honest.- Try and sell something that doesn't work.
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